Full-funnel Media Strategy
Content Planning + Development
Email Automation + Design
Reporting + Analytics
Website Design
FULL-FUNNEL MEDIA STRATEGY: ALL PAID, ORGANIC, AND OWNED CHANNELS
CONTENT PLANNING + DEVELOPMENT
EMAIL AUTOMATION + DESIGN: OMNISEND, KLAVIYO
REPORTING + ANALYTICS: GOOGLE ANALYTICS, GOOGLE SHEETS/EXCEL, TABLEAU, LOOKER, DATA STUDIO, AND MANY MORE
WEBSITE DESIGN: SHOWIT, SQUARESPACE, WORDPRESS
Portfolio
M
M
skills:
Here are some examples of my work.
some examples:
I started Lilvil, a concierge service for parents. I bootstrapped the business
and led all areas of the business.
Here are some marketing highlights.
I was hired by a first-time self-published author to lead the launch strategy for a children's book.
I ran an entertaining blog from 2016-2018. I designed the site, created content, and wrote blog posts. I performed SEO and led organic social strategy to drive traffic and awareness.
Lilvil
in mommy's belly
Bunny en blanc
Built engaged following of 2.3K+ through organic and paid strategy
Created influencer campaigns
Created content for 130 posts
Created influencer campaigns
Created content for 130 posts
Built email list of 300+ through organic social and community outreach
Welcome flow of 3 emails
Increased Open Rates from 49 to 55% through A/B testing subject lines
Increased CTR by 26% through segmentation and testing content
Welcome flow of 3 emails
Increased Open Rates from 49 to 55% through A/B testing subject lines
Increased CTR by 26% through segmentation and testing content
Email:
Social Media:
Led Instagram strategy and content development
Grew awareness pre-launch through social media, partnerships, and community outreach
The book reached #14 on Amazon's Children's Activity Books Best Sellers List within 2 weeks
Grew awareness pre-launch through social media, partnerships, and community outreach
The book reached #14 on Amazon's Children's Activity Books Best Sellers List within 2 weeks
Social Media + Launch Strategy:
Led organic Instagram strategy and content development
Created 307 Instagram posts
Created and photographed all social and blog content including paper goods, recipes, party ideas, and more
Wrote dozens of blogs posts
Created 307 Instagram posts
Created and photographed all social and blog content including paper goods, recipes, party ideas, and more
Wrote dozens of blogs posts
Blog and Social Content:
Built engaged following of 2.3K through organic and paid strategy
130 posts
130 posts
Social Media:
Email:
Built email list of 300 through organic social and community outreach
Welcome flow of 3 emails
Increased Open Rates from 49 to 55% through A/B testing subject lines
Increased CTR by 26% through segmentation and testing content
Welcome flow of 3 emails
Increased Open Rates from 49 to 55% through A/B testing subject lines
Increased CTR by 26% through segmentation and testing content
in mommy's belly
Led Instagram strategy and content development
Grew awareness pre-launch through social media, partnerships, and community outreach
The book reached #14 on amazon's children's activity book best sellers list within 2 weeks.
BUNNY EN BLANC
Led Instagram strategy and content development
Created 307 Instagram posts
Created and photographed all blog and social content including paper goods, recipes, party ideas, and more
Wrote dozens of blog posts
